Shop Direct Rebranding In Progress…
The Shop Direct group which owns the popular Littlewoods brand name and operates various household mail order catalogue brands including Additions Direct, Choice, Marshall Ward, Kays, Great Universal, Empire Stores and Littlewoods Direct (formerly LX Direct which was rebranded last year as Very.co.uk) is currently rebranding some of their other web properties.
This time around Shop Direct are merging the Great Universal, Empire Stores and Kays catalogue brands into a new K&Co brand which will be online at www.kandco.com from 8th January 2011. The K&Co brand will be aimed at the more mature silver surfer market drawing on over 100 years of expertise and heritage in home shopping. We’re expecting K&Co discount voucher codes and easy payment terms will continue in-line with their other brands.
The Marshall Ward mail order catalogue will be rebranded into Isme.com and will also be live at www.isme.com from 8th January 2011. Customers will be automatically redirected from the original www.MarshallWard.co.uk website to the new www.isme.com online store and again we’re expecting Isme.com discount voucher codes and easy payment terms to continue.
The Apple Black Friday Event
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